Throughout the ten years that Chastain Fitzgerald traveled in Africa, no matter how remote the village, there was one constant. If she asked enough people, she could find the villager who sold some combination of goods—matches, chewing gum, flour— and always, always, Coca-Cola.
The fact that the Coca-Cola Company gets its product to these far-flung customers only excites Fitzgerald, the Director of New Business at Population Services International. “If Coke can get there, condoms can get there,” she says. “When there is already commercial distribution in place, we’re going to work with that.”
If you ask Fitzgerald and her fellow workers at Population Services International, the health care services field can benefit from an entrepreneurial approach. Read more...