In early 2007, the William and Flora Hewlett Foundation began to experiment with the use of Expected Return in its grant making.

Expected Return is a consistent, quantitative process for evaluating potential investments. Although still in its infancy, Expected Return has the potential to help maximize the return on scarce resources.

Prepared for the Hewlett Foundation by Redstone, Making Every Dollar Count discusses the process of using Expected Return, which helps channel investment dollars in the most promising direction by improving the way in which programs choose strategies and program officers make grants.